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Marketing Executive (Social Media)

  • 2023-08-25

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Singapore, Singapore

Marketing Executive (Social Media)

Job Description

Roles & Responsibilities

The Marketing Executive research content and consumer trends, develop content strategies, and create content for a variety of businesses in digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.


Requirements:


• Strong background in creating and customizing compelling content to reach out to targeted audiences


• Able to work in a fast-paced environment and to meet deadlines


• Proactive, self-motivated and a team player


• Possess good communication, management, and coordination skills


• Strong understanding of the Singapore marketing landscape will be a plus (e.g. consumer trends, media channels, etc.)


• Analyse impact of campaign strategy and digital media planning and optimization towards business goals


• In-depth knowledge of various social media platforms (i.e. Telegram, Facebook, Instagram, TikTok, LinkedIn etc.)


• Knowledge of softwares such as Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator will be an advantage


Roles & Responsibilities:


• Identify social media marketing trends and develop monthly content strategy, produce content for the required platforms, and schedule content in a timely manner


• Tailor content to different platforms and formats (e.g. static image, infographics, animation/GIF, Facebook/Instagram Stories, microvideos, polls, podcasts, live streams and event coverage)


• Ideate new and creative growth strategies through digital platforms and/or any emerging technologies including growth of Company social media platforms and their online presence


• Keep abreast of new social media sites, web technologies and digital marketing trends, and adopt these for future campaigns


• Monitor and evaluate campaign performance, assess campaign trends, prepare data analysis, and identify growth opportunities for clients


• Continuous review and active management of the website and all digital assets


•Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc.


Tell employers what skills you have

Digital Media
Growth Strategies
Data Analysis
Social Media
Content Strategy
Web Technologies
Digital Marketing
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Media Planning
Social Media Marketing
Team Player
Facebook
LinkedIn
Adobe Photoshop

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