Roles & Responsibilities

• Develop and plan effective marketing strategy based on market segmentation (demographics and interests)
• Research on market trends, competitor brands and propose solutions for campaigns
• Develop advertising campaigns and media buy based on marketing strategy, objectives and budget
• Monitor, analyse, evaluate and report on campaign performance, effectiveness and ROI
• Work closely with media agencies to grow digital and OOH channels to increase brand visibility and market penetration on brand, on time and on budget
• Develop 360 brand marketing and funnel to drive purchase decisions using all communication touchpoints (OOH, SEM, SEO, social media, EDMs, mobile communications)
• Collaborate with managers in preparing budgets and monitoring expenses
• Responsible for delivering digital marketing objectives, strategies, aligned to omni channel plans, conversion %, sales targets and other KPIs.
• Leverage on Salesforce, Marketing Cloud and automation to formulate data-driven analytics report and market relevant products to new and existing customers

Customer Loyalty

• Devise and develop a compelling value proposition for customer retention by highlighting the aftersales services and benefits available at key touch points
• Set up automated communications based on customer segments and lifecycle touch points
• Create end-to-end marketing campaigns across various community and social platforms to further increase the brand awareness and competitive edge of Eurokars, engage with customers, support customer satisfaction, foster a strong sense of loyalty and advocacy
• Design a comprehensive member engagement plan comprising a range of exclusive benefits, rewards, giveaways, and privileges, and engage regularly with members to foster a sense of community and appreciation
• Forge strategic alliances and partnerships with businesses, organisations, and sponsors to offer unique member-only exclusives and incentives
• Coordinate with internal teams to offer unique members-exclusive events, discounts, and behind-the-scenes access to special deals or programsDevelop and plan effective marketing strategy based on market segmentation (demographics and interests)

Joy Yeow Zhi Qian

(CEI Registration No:R2096261)

Recruit Express Pte Ltd (EA Licence No: 99C4599)

Tell employers what skills you have

Customer Retention
Budgets
SEM
Joy
Aftersales
Brand Marketing
Segmentation
Customer Loyalty
Marketing Strategy
Channel
Advocacy
Digital Marketing
Mobile Communications
Customer Satisfaction
SEO
Brand Awareness