Senior Assistant Manager (Programme, Brand & Digital Communications) | NTU (Nanyang Technology University- Main Office-HR)

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NTU (Nanyang Technology University- Main Office-HR)

Senior Assistant Manager (Programme, Brand & Digital Communications)

2024-01-08

Singapore

Senior Assistant Manager (Programme, Brand & Digital Communications)

Job Description

As part of the Programme, Brand and Digital Communications sub-section in the College Communications Unit at the College of Business (Nanyang Business School, NBS) in NTU, the potential candidate will work closely with the Assistant Director (Programme, Brand & Digital Communications) to spearhead various communication activations for the school.The role supports the strategy and initiatives to enhance NBS's communications and visibility, critical to help the school attain its FT rankings, as well as attract top students, faculty, and corporate partners/ potential donors.

Responsibilities:

Drive an integrated communications strategy that supports the promotion of key NBS programmes, including research, strategy development, and executional plan
Support the positioning direction of NBS, which includes working with various teams within NBS and an external vendor, ensuring all activations align with the NBS positioning
Assist in the design conceptualisation, development, implementation and production of programme collateral and other activations (together with in-house designer and/or external design agency)
Engage stakeholders (faculty, students, alumni, etc.) to plan a pipeline of engaging content for social media
Assist in overseeing various digital assets, including social media, to ensure content is aligned with NBS value proposition
Act as the brand guardian of the NBS website, ensuring accurate and up-to-date content that is SEO-friendly
Develop monthly reports that track the various communications activations, including recommendations for improvement
Assist in budget management

Requirements:

Bachelor's degree in marketing or communications
Minimum 4 years of experience in a related field
Excellent knowledge of IT tools and programmes for digital communications and social media platforms
Exceptional interpersonal and communication (written and verbal) skills.
Meticulous, with strong analytical ability and data-driven thinking
Results-oriented, sensitive to deadlines and a team player
Up-to-date on the latest trends and technologies in digital marketing

Hiring Institution: NTU

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NTU (Nanyang Technology University- Main Office-HR)