Job Description

Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of children and adults

Join us on an exciting journey! Grow our business via recruiting and retaining consumers and shoppers into the LEGO brand in our markets!

The Brand Manager leads the development and execution of highly effective marketing programs that drive significant consumer sales growth in Singapore, Malaysia and Travel Retail channel. More specifically, you will:

• Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights

• Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing teams

• Lead relationships with external media agency and IP partners to generate strong and sustainable demand

• Develop an integrated view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required

• Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands

• Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term vision planning approach to implement the global strategy in our market

• Critical metrics include: Growth in Consumer Sales, Brand Strength and Active Share as per internal scorecard

This role is part of the Singapore, Malaysia, and Travel Retail business unit (SMTR BU). This is a fully integrated, channel led BU designed to drive deeper focus and unlock growth opportunities in these high-potential markets with strong brand affinity.

The position is also under the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing, PR & Events – all reporting to the Marketing Director for the BU. There is also a strong regional APAC marketing team to support BU marketing efforts.

Overall focus is to accelerate business growth via recruiting kids and adults and expanding footprint across retail channels.

Do you have what it takes

• 7+ years' experience in branding and digital marketing, preferably in (but not limited to) Branded Goods industry - Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages, et

• Strong strategic, digital and well-rounded end to end thinking – ability to translate global/regional strategy into local priorities for Digital Marketing with a commercial approach

• Fundamental understanding of digital marketing and eCommerce

• Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams

• Strong ownership & Can-do attitude

• Excellent communication and presentation skills with analytical mind

• Strong project management skills

• Ability to create alliances and partnerships with external partners through excellent negotiation skills

#LI-RC1

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.